Thursday, May 14, 2009

Google sued for trademark keyword advertising

MOUNTAIN VIEW - Google is facing a new lawsuit over its advertising system.

Google makes the majority of its money on keyword advertising.

The system allows people to buy ads that run alongside Google search results whenever people search for particular words.

For example, searching for the word 'auction,' brings up an ad for eBay, running along the right-hand side of Google's page.

A company called Firepond sued after Google allowed one of the company's competitors to run its ads whenever someone searched for the word 'firepond.'

It's not the first time Google's faced a lawsuit like over trademarked keywords, and the company says it plans to fight this lawsuit as well.


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