Southwest Airlines has launched a frequent-flier promotion this week in which the carrier would give as many as 100,000 Rapid Rewards points to 10 different clients.
The airline will give away the points 10 million in total if trick-shot artists "Dude Perfect" hit a stunt shot over a 737, The Arizona Republic reports
So, what's behind the giveaway?
"One of the objectives of this promotion is to drive fresh membership across all demographics," Southwest spokesman Chris Mainz tells Direct Marketing News. "But the promotion is also meant to reward current members."
The Republic adds Southwest is rolling out the promotion as an effort "to celebrate the launch of its revised frequent flier program," which was plagued by technical glitches as well as common discontent from some of the carrier's long-time customers.