Businesses can profit from 'natural wealth'.

It's not just animals and plants that can increase by defensive biodiversity but the bottom line of businesses, according to a new information. The survey conducted by The Economics of Ecosystems and Biodiversity highlighted the importance of "natural capital" to companies in biodiversity-rich developing economies.

Over 50 percent of the CEOs surveyed in Latin America and 45 percent in Africa see the turn down in biodiversity as a challenge to business growth, according to the report. In contrast less that 20 percent of the surveyed business leaders in Western Europe collective the same concern.

According to the International Union for Conservation of Nature biodiversity loss can be responsible on habitat loss, invasive species, pollution, over-exploitation and climate change, and despite some local success stories, the rate of loss does not materialize to be slowing.

"The economic significance of biodiversity and ecosystems is emerging from the invisible into the visible spectrum," said Pavan Sukhdev , TEEB study leader and head of the U.N. Environment Program's Green Economy Initiative, in a press statement."It is clear that some companies in some sectors and on some continents are hearing and acting on that message in order to build more sustainable, 21st century businesses.

Rubber Business - India.

The Rubber Business in India is one of the oldest industries in the country. Rubber has been one of the most significant profitable crops in India. Rubber is an important service in our day-to-day life. Rubber is also an imperative giver to the rural development. With the rubber business on the rise again, the rubber cultivators have a bright future.

Madras Rubber Factory, commonly known as MRF, is a major tyres developed company located in Chennai, Tamil Nadu, India. MRF is mainly concerned in making vehicle tyres. It is India's largest tyres developed company, and among the dozen largest worldwide. It exports to more than 65 countries. MRF became the first Indian company to export tyres to USA - the very birthplace of tyres technology

Tourism in Jammu and Kashmir

The Himalayas divide the Kashmir valley from Ladakh while the Pir Panjal range, which enclose the valley from the west and the south, separate it from the Great Plains of northern India. Along the northeastern flank of the Valley runs the main range of the Himalayas. This densely established and beautiful valley has an average height of 1,850 metres (6,070 ft) above sea-level but the surrounding Pir Panjal range has an average elevation of 5,000 metres (16,000 ft)

The climate of Jammu and Kashmir vary greatly owing to its gruged topography. In the south around Jammu, the climate is typically monsoonal, though the region is sufficiently far west to average 40 to 50 mm rain per months between January and March. In the hot season, Jammu city is very hot and erratic rainfall occurs with monthly extremes of up to 650 millimetres , rainfall declines, and by October conditions are hot but extremely dry, with minimal rainfall and temperatures of around 29 °C

Across from the main Himalaya Range, even the southwest cloudbands break up and the climate of Ladakh and Zanskar is extremely dry and cold. Annual rain is only around 100 mm per year and dampness is very low.