Businesses can profit from 'natural wealth'.

It's not just animals and plants that can increase by defensive biodiversity but the bottom line of businesses, according to a new information. The survey conducted by The Economics of Ecosystems and Biodiversity highlighted the importance of "natural capital" to companies in biodiversity-rich developing economies.

Over 50 percent of the CEOs surveyed in Latin America and 45 percent in Africa see the turn down in biodiversity as a challenge to business growth, according to the report. In contrast less that 20 percent of the surveyed business leaders in Western Europe collective the same concern.

According to the International Union for Conservation of Nature biodiversity loss can be responsible on habitat loss, invasive species, pollution, over-exploitation and climate change, and despite some local success stories, the rate of loss does not materialize to be slowing.

"The economic significance of biodiversity and ecosystems is emerging from the invisible into the visible spectrum," said Pavan Sukhdev , TEEB study leader and head of the U.N. Environment Program's Green Economy Initiative, in a press statement."It is clear that some companies in some sectors and on some continents are hearing and acting on that message in order to build more sustainable, 21st century businesses.