Las Vegas looks poised to cash in this holiday period with travelers looking toward Sin City as one of their top destinations for the final weeks of 2010.
According to Yahoo! Travel, Las Vegas ranked No. 4 on its list of the most popular cities for holiday travel.
Austin, Texas, Orlando, Fla., and Chicago took the top three spots, respectively.
Las Vegas’ ranking is likely a testament to the drawing power of its annual New Year’s Eve celebration.
This year, fireworks will launch from the rooftops of seven Las Vegas Strip hotels, including the MGM Grand, Aria, Planet Hollywood and Caesars Palace.
The city’s newest resort, The Cosmopolitan of Las Vegas, is also opening in December and has announced a New Year’s Eve concert featuring Jay-Z and Coldplay that will be shown live on its marquee.
Last year’s festivities drew 315,000 visitors, according to the Las Vegas Convention and Visitors Authority.