Thursday, February 10, 2011

Coke Sales Rise Globally

Coca-Cola Co. posted solid fourth-quarter worldwide sales growth and continued to take share from rival PepsiCo Inc. in the key North American market.

Coke's growth was fastest in emerging markets like India and Brazil, but the company is seeing stabilization in its biggest markets. In North America, sales volume in juices, sodas and all other beverages rose 3%, excluding the impact of acquisitions and foreign-currency translations. That was the third straight quarter the figure was up. Parts of Europe saw budding signs of recovery.

Significantly, Coke also saw its North American soda sales volume tick up for the third straight quarter, in defiance of a years-long slide across the industry as customers switched to water and other drinks for health and economic reasons.

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