The US sustainable business market will double to $60bn in 2014 from $28bn in 2010, according to a new report from independent analyst firm Verdantix. Based on an analysis of 1,833 firms with US revenues of at least $1bn, sustainability spend will increase by 11% in 2010 compared to 2009. This positive trend will continue with a year-on-year increase of 16% in 2011 accelerating to growth of 24% in 2012. Over the 2009 to 2014 period the compound annual growth rate will be 19% across all 20 industries covered by the market forecast.
“Executive awareness of the business benefits of sustainability is on the rise” commented Verdantix Director, David Metcalfe. “The elevation of sustainable business decisions to the C-Suite drives increased expenditure across all sustainability issues. But the US sustainable business market is still 2 years away from rapid growth due to the sluggish global economy, delayed federal regulations and a lack of mature programs in firms with revenues of less than $10bn.”
“Executive awareness of the business benefits of sustainability is on the rise” commented Verdantix Director, David Metcalfe. “The elevation of sustainable business decisions to the C-Suite drives increased expenditure across all sustainability issues. But the US sustainable business market is still 2 years away from rapid growth due to the sluggish global economy, delayed federal regulations and a lack of mature programs in firms with revenues of less than $10bn.”
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